Broadcast Journalism

Broadcast Journalism

Broadcast Journalism students at Union learn performance skills in front of the camera and cutting edge editing and production techniques behind the scenes as well scriptwriting, reporting, editing, and news analysis skills. Union graduates are in positions to influence the broadcast media. Graduates hold positions in at CNN, Fox News, and Top 50 market stations across the country. Graduates also work in Christian media including Focus on the Family and the International Mission Board.

During the year, Union students produce Jackson 24/7, a daily live news program, and Union Bulldog Basketball games, both aired live on our local cable system. Students have also had internship opportunities with the Boston Red Sox, Jeopardy!, Fox News, Good Morning America, and Who Wants to be a Millionaire?

Major Requirements: Broadcast Journalism—42 hours

A. COM 120, 121, 220, 230, 236, 245, 328, 351, 352, 406, 430—33 hours

B. Professional Electives—Select 9 hours from: COM 320, 323, 326, 327, 336, 343, 347, 407, 487

Minor Requirements: Broadcast Journalism-23 hours

A. COM 120, 121, 220, 236, 352—17 hours

B. Select 6 Elective hours (to include 3 upper level) from: COM 230, 245, 347, 406, 415, 451

COM 120 Mass Media

Functions, responsibilities, and influence of various mass communication media. Students review the economic, technical, historical, regulatory, and sociological aspects of radio, television, film, newspapers, magazines, books, advertising, and public relations and are offered opportunities for telephone conferences with significant media figures. Credit Hours: 3. Offered in the Fall and Spring.

COM 121 Writing Across Media Platforms

 Introduction to news writing skills for the beginning media student to understand the differences and similarities of writing for print and broadcast media. Credit hours: 4. Offered in the Fall and Spring.

COM 220 Digital Storytelling

 An introductory course to visual storytelling using a variety of digital media. Students will learn to create and deliver compelling and emotionally engaging narratives for a variety of purposes, combining video, still images, audio and interactivity. Credit hours: 3. Offered in the Fall and Spring.

COM 230 Television Production

 Overview of the elements of production: cameras, sound, lighting, and videotape recording using a switcher. Students work with these in producing television programs. Credit hours: 3. Offered in the Fall.

COM 236 Digital Photography

 The basics of seeing a story-telling photograph and learning to apply the basics of photography to help communicate a message. Emphasis will be placed on setting high standards of visual integrity and communication ethics and on developing an understanding of the role of photojournalism in shaping and reflecting contemporary society. The history of photojournalism, current trends, and the varied challenges found in this field will be explored. Credit hours: 3. Offered in the Fall and Spring.

COM 245 Broadcast Performance

 Development of professional vocal, visual, personality, and performance skills by use of simulated newscasts, interviews, and script narrations. Credit hours: 3. Offered in the Spring.

COM 328 Media Effects and Criticism

 An introduction to the scholarly aesthetic analysis and study of media teaching students the critical skills involved in the understanding and interpretation of media messages. Includes a foundational study of the forms, functions, and history of media arts to develop appreciation and skill in analysis. Credit hours: 3. Offered in the Fall of the odd years.

COM 351 Reporting for Print and Online Media

 This course is designed to improve and expand the news gathering and writing skills of the media student, further developing understanding of print news writing, news judgment and construction of print news stories, as well as social responsibility and an ethical framework for print journalists. Credit hours:4. Offered in the Fall. 

COM 352 Reporting for Broadcast Media

 This course is designed to improve and expand the news gathering and writing skills of the media student, further developing understanding of broadcast news writing, news judgment and construction of broadcast news stories, as well as social responsibility and an ethical framework for broadcast journalists. Credit hours: 4. Offered in the Fall. 

COM 406 Advanced Broadcast Reporting

 Combines advanced skills in broadcast production with writing, producing, and reporting for a regular news magazine for cable television. Credit hours: 3. Offered in the Spring. 

COM 430 Communications Law

 The legal controls and government regulations on mass media. Students will study case precedents involving the freedom and rights of the press and broadcasters. Credit hours: 3. Offered in the Spring. 

COM 320 Organizational Communication

 Organizational structure, communication networks, and employer-employee relationships. Emphasis: conducting interviews and performance appraisals, decision-making strategies, ethics, team-building, and the communication audit. Credit hours: 3. Offered in the Fall. 

COM 323 Principles of Public Relations

 Introduction to principles, practices, context, and structure of public relations examining both the process and its implementation in business, industry, and institutions. Credit hours: 3. Offered in the Fall. 

COM 326 Social Documentary

 Social documentary photojournalism is an attempt to bear witness, to bring attention, and to advocate. At its best, it tries also to communicate something a concerned and informed photographer felt when he/she released the camera’s shutter. Social documentary photojournalism communicates through a complex distillation of visual truth and interpretation. This course will take a close look at work that has made an impact on its audiences and at the photographers who produced it. Technical proficiency and visual awareness will continue to broaden. Credit hours: 3. Offered in the Spring. 

COM 327 Interactive Media

 Project-based approach toward developing skills in the creation of interactive media using industry standard software, interactive design theories, needs assessment, and project management procedures. Credit hours: 3. Offered in the Fall. 

COM 336 Advanced Digital Photography

 Course will broaden proficiency and visual awareness in the articulation of ideas through learning how to “see” light, capturing the moment, documentary photography, portraiture, fashion, food, architecture, advertising, and sports. It will also stress exploring a fresh view of the commonplace, maintaining high standards of visual communication and understanding the relationship between words, photographs, and design. Credit hours: 3. Offered in the Fall and Winter. 

COM 343 Public Relations Writing

 Practical application of public relations writing process for various media with focus on targeting publics using research, audience analysis, message design, and selection of communication channels. Credit hours: 3. Offered in the Spring. 

COM 347 Broadcast News Producing and Management

 Management and producing theories and techniques for the newsroom learned from studying day-to-day decision making, personnel management, regulation, story decision, and ethical dilemmas faced by news directors and senior producers. Credit hours: 3. Offered in the Fall. 

COM 407 Opinion Writing

 Analysis and writing assignments in the shorter forms of journalism including editorials, columns, reviews, essays, opinion-page articles and profiles. Credit hours: 3. Offered in the Fall of odd years. 

COM 487 Internship in Journalism

 Selected students are assigned to obtain supervised practical work at a local newspaper professionally concerned with the print media. Credit hours: 3. Offered in the Fall, Winter, Spring, and Summer.