Digital Media Communications

Digital Media Communications

The Digital Media Communications (DMC) major empowers students to share their ideas and their faith in new and creative ways by teaching them the technical, creative and communication skills necessary to connect in this interactive age. DMC majors learn to collaborate, experiment and innovate through a series of hands-on classes and practical projects for both internal and external clients. We equip students to think creatively and critically in this ever-evolving field, providing them with skills and experiences needed to design, develop and deploy projects across a variety of media platforms.

Digital Media Communications is a merger of our Digital Media Studies and Media Communications majors, so if you were interested in either DMS or Media Comm. then you will want to check out this major. DMC majors take courses in video production, digital photography, television production, interactive media, and social media. Additionally, students will have numerous opportunities to work on hands-on, practical projects through the Bulldog Communications Group,  Cardinal & Cream, Jackson 24/7, Union University Basketball, and the Circles of Hope telethon. DMC students also have the the opportunity to take student trips and serve in leadership roles of the Digital Media Society, National Broadcasting Society and Union Film Society.

Union’s digital media program is one of the founding members of the International Digital Media and Arts Association (iDMAa), and the digital media studies coordinator, Dr. Chris Blair, has served as both president and chairman of the Board of Directors of the association. Throughout the past ten years, numerous digital media students have had the opportunity to participate in iDMAa conferences across the country.

Major Requirements: Major in Digital Media Communications—49 hours

  1. Major Requirements: COM 121, 220, 236, 276, 365, 430, CSC 360—19 hours
  2. Interactive Electives—Choose 9 hours from: COM 327, 337, 427, CSC 361
  3. Strategic Electives–Choose one course from each group–6 hours
    1. Select 3 hours from: COM 320, 325, 356
    2. Select 3 hours from: COM 323, 329, MKT 328
  4. Visual Electives–Choose 9 hours from: COM 230, 245, 326, 336, 346, 360, 410, 426
  5. Practical Electives–Choose 6 hours from: COM 399, 483


COM 121 Writing Across Media Platforms

Introduction to news writing skills for the beginning media student to understand the differences and similarities of writing for print and broadcast media. Credit Hours: 3. Offered in the Fall and Spring.

COM 220 Digital Storytelling

 An introductory course to visual storytelling using a variety of digital media. Students will learn to create and deliver compelling and emotionally engaging narratives for a variety of purposes, combining video, still images, audio and interactivity. Credit hours: 3. Offered in the Fall and Spring.

COM 230 Television Production

Overview of the elements of production: cameras, sound, lighting, and videotape recording using a switcher. Students work with these in producing television programs. Credit hours: 3. Offered in the Fall.

COM 236 Digital Photography

The basics of seeing a story-telling photograph and learning to apply the basics of photography to help communicate a message. Emphasis will be placed on setting high standards of visual integrity and communication ethics and on developing an understanding of the role of photojournalism in shaping and reflecting contemporary society. The history of photojournalism, current trends, and the varied challenges found in this field will be explored. Credit hours: 3. Offered in the Fall and Spring.

COM 245 Broadcast Performance

Development of professional vocal, visual, personality, and performance skills by use of simulated newscasts, interviews, and script narrations. Credit hours: 3. Offered in the Spring.

COM 276 DMC Sophomore Seminar

Introduces the student to the basic methodologies, technologies, and expectations of the Digital Media Communications major, utilizing case studies, guest speakers, and field trips. Credit hours: 1. Offered in the Spring.

COM 320 Organizational Communication

Organizational structure, communication networks, and employer-employee relationships. Emphasis: conducting interviews and performance appraisals, decision-making strategies, ethics, team-building, and the communication audit. Credit hours: 3. Offered in the Fall.

COM 323 Principles of Public Relations

Introduction to principles, practices, context, and structure of public relations examining both the process and its implementation in business, industry, and institutions. Credit hours: 3. Offered in the Fall. Credit hours: 3. Offered in the Fall.

COM 325 Communication Training and Development

An interactive experience emphasizing the process by which organizations help managers and employees improve performance and increase job satisfaction. Credit hours: 3. Offered in the Fall, even years.

COM 326 Social Documentary

Social documentary photojournalism is an attempt to bear witness, to bring attention, and to advocate. At its best, it tries also to communicate something a concerned and informed photographer felt when he/she released the camera’s shutter. Social documentary photojournalism communicates through a complex distillation of visual truth and interpretation. This course will take a close look at work that has made an impact on its audiences and at the photographers who produced it. Technical proficiency and visual awareness will continue to broaden. Prerequisite: COM 336. Credit hours: 3. Offered in the Spring.

COM 327 Interactive Media I

Introduction to principles, practices, context, and structure of public relations examining both the process and its implementation in business, industry, and institutions. Prerequisite: COM 220. Credit hours: 3. Offered in the Fall.

MKT 328 Principles of Marketing

Exploration of the role of marketing in a free enterprise system through the development, implementation, control, and evaluation of marketing strategies with emphasis on marketing models and concepts utilized in decision making. Credit hours: 3. Offered in the Fall and Spring in the McAfee School of Business Administration.

COM 329 Principles of Advertising

An overview of the field of advertising, including its history in the United States, advertising as a business, current career opportunities in the field, and past and current trends in both traditional and new media. Credit hours: 3. Offered in the Fall.

COM 336 Advanced Digital Photography

Course will broaden proficiency and visual awareness in the articulation of ideas through learning how to “see” light, capturing the moment, documentary photography, portraiture, fashion, food, architecture, advertising, and sports. It will also stress exploring a fresh view of the commonplace, maintaining high standards of visual communication and understanding the relationship between words, photographs, and design. Prerequisite: COM 236. Credit hours: 3. Offered in the Fall and Spring.

COM 337 Interactive Design

 Using hands-on experiences to edit, layout and develop interactive projects, to provide a practical understanding of navigation and user interface design principles, with emphasis placed on multi-platform template design, usability, information visualization and collaborative communication. Pre/Co-requisite: COM 327. Credit hours: 3. Offered in the Spring.

COM 346 Photo Editing

An exploration of the technical aesthetic qualities of photographs and how these factors affect editorial decisions concerning their use in publications. Students will acquire skills in visual editing and participate in discussions of ethical and legal issues. Understanding subject emphasis, application of framing techniques, characteristics of good photographs, universal themes, photograph evaluation, recognizing impact value, and ethics will be stressed. Prerequisite: COM 336. Credit hours: 3. Offered in the Spring.

COM 356 Social Media Theory and Strategies

An exploration of the theoretical foundations of social media and the relevant strategies necessary to understand, critically evaluate, and create in this emerging digital space. The course will be split between thinking critically about the ramifications of social media on personal and professional communication, and gaining fluency in the tools necessary to create a strategic digital identity. Credit hours: 3. Offered in the Spring.

COM 360 Publication Design

Using hands-on experiences to edit, design, layout, and develop publish-ready documents to provide practical knowledge of state-of-the-art publishing technology. Credit hours: 3. Offered in the Spring.

CSC 360 Web Building and Site Management

Fundamentals of web site development and management, graphical web-building tools, multi-level site planning and construction, navigation schemes, client- and server-side scripting, basic interactivity, information organization, and the delivery of basic multimedia content. Credit hours: 3. Offered in the Fall.

CSC 361 Web Applications

Examines the world of server-side web technologies and the development of web application tools. This will be accomplished by exploring methodologies for building web applications; exploring various methods of web data base exchange, and examining the aesthetics of a well- formed application for various applications like content management systems, personalized service centers, and other tools that push the power of databases to the web. Prerequisites: CSC 360. Credit hours: 3. Offered in the Fall.

COM 365 New Media Theory and Trends

An introduction to the critical study of new media, with a focus on the history of contemporary digital media, the theories developed to make sense of contemporary digital media, and the social and political impact of digital technologies. This course will also consider coming and future trends in media technologies in light of the history and theory of new media. Credit hours: 3. Offered in the Fall.

COM 399 Advanced Communications Practicum

Practical hands-on experience in communications. Students work with a faculty member on specific projects related to one of the various media productions to enhance their knowledge and expertise in their major. May be repeated for a maximum of 9 semester hours. Prerequisite: Instructor’s Consent. Credit hours: 1-3. Offered in the Fall and Spring.

COM 410 Digital Filmmaking

 Focused on the narrative style of storytelling, this course will expand students’ understanding of the technical, theoretical and aesthetic issues inherent to time-based media, with specific focus on the role of Christians in media. Prerequisite: COM 220. Credit hours: 3. Offered in the Fall of even years.

COM 426 Professional Portfolio

This course will explore the many variations of portfolio presentation in today’s marketplace and the photographs needed to present a well-rounded collection. Preparation of a portfolio based upon research in the student’s areas of interest will be a primary target of the class. Looking closely at potential clients, target audiences, various ways of delivery, and the images needed for a portfolio will be addressed. Prerequisite: COM 336. Credit hours: 3. Offered in the Fall.

COM 427 Interactive Media II

Project-based approach toward developing skills in the creation of interactive media using industry standard software, interactive design theories, needs assessment, and project management procedures. Prerequisite: COM 327. Credit hours: 3. Offered in the Spring.

COM 430 Communications Law

The legal controls and government regulations on mass media. Students will study case precedents involving the freedom and rights of the press and broadcasters. Prerequisite: Senior standing. Credit hours: 3. Offered in the Spring.

COM 483 Internship in Digital Media

Selected students are assigned as interns to obtain supervised practical real-life work experiences. It is not a job per se; it is a learning opportunity having direct relationship to the student’s program of study and career interests. Course may be repeated for credit. Prerequisite: Permission of Chair. Credit hours: 3. Offered in the Fall, Winter, Spring, and Summer.