Digital Media Studies

Digital Media Studies

The Digital Media Studies major is an interdisciplinary program joining Art, Communication Arts, and Computer Science. Its purpose is to produce a student that is aesthetically, theoretically, and technologically trained and capable of excellence in the relatively new area of the design, production, and implementation of digital communications media. By placing an emphasis on public relations and media development, the communication arts emphasis is geared toward those interested in critically looking at the way they convey a message. Courses include Interactive Media, Principles of Public Relations, Digital Filmmaking, and Communication Law.

The digital revolution has dramatically changed the way we think, communicate and interact. These new technologies demand new ways of thinking and creating. Union’s Digital Media Studies (DMS) is a unique program that will prepare you to become a marketable digital media specialist who can step into a variety of fields and circumstances to provide leadership. Because the digital media landscape is constantly changing, our program strives to teach you how to adapt to new technologies by understanding the processes behind the development of digital media.

The DMS-Communication Arts emphasis is designed for students who are interested in creating innovative content for digital media, whether you have an interest in writing, shooting or designing content for digital media. While all DMS majors take some COM courses in the DMS core to better understand the the communication process, DMS-Communication Arts students dig deeper into the concepts and principles of communication. DMS-Communication Arts graduates have found jobs as interactive designers, web developers, photographers and graphic designers.

Digital Media Studies Major:

A. Core requirements for all emphases—39 hours

1. ART 120, 221, 345, 348; DMS 190

2. COM 220, 320, 327, 365

3. CSC 115 (or 105 and 106), 200, 360, 351

4. DMS 490

B. Communication Arts Emphasis - 24 hours

1. COM 121, 323, 329, 430; MKT 328

2. Select 9 hours: COM 120, 230, 236, 325, 328,
355, 360, 410, 423, 483; MKT 424.

C. Art Emphasis (32 hours) and Computer Science
Emphasis (25 hours)

DMS 190 DMS Freshman Seminar

An introduction to the Digital Media Studies major and to the field of digital media, with emphasis on program expectations. Graded Pass/Fail. Credit Hours: 0. Offered in the Spring.

CSC 115 Computer Science I

Introduction exposing majors/minors to the breadth and interrelationships of courses in the field and empowering others for a continuous exploration of today’s technical society. A language-independent overview of hardware and software with emphasis on problem solving and algorithm development. Cannot be taken for credit after 105 without departmental approval.**Either 105 or 115 apply to the B.S. specific core, but not both. Credit hours: 3. Offered in the Fall and Spring

ART 120 Intro to Digital Imaging

An introduction to the creative potential and application of computer-generated art. Applied instruction combined with theoretical considerations guide students to a basic understanding of the computer as a creative medium. Six studio hours per week. Credit hours: 3. Offered in the Winter and Spring.

COM 220 Digital Storytelling

An introductory course to visual storytelling using a variety of digital media. Students will learn to create and deliver compelling and emotionally engaging narratives for a variety of purposes, combining video, still images, audio and interactivity.  Credit hours: 3. Offered in the Fall and Spring.

CSC 200 Digital Media Programming

Hands-on introduction to programming with digital media, such as app development for mobile devices and rudimentary game design. Prerequisite: CSC 115  Credit hours: 3. Offered in the Fall.

ART 221 Introduction to Graphic Design & Visual Language

A study of the techniques, practices, and history of the Graphic Design field. Attention will be given to basic concepts and techniques involved in the preparation of art for commercial reproduction and the use of the computer as a design tool. Six studio hours per week. Prerequisite: ART 113 or consent of the instructor. Credit hours: 3. Offered in the Fall.

COM 320 Organizational Communication

Organizational structure, communication networks, and employer-employee relationships. Emphasis: conducting interviews and performance appraisals, decision-making strategies, ethics, team-building, and the communication audit. Credit hours: 3. Offered in the Fall.

COM 327 Interactive Media

Project-based approach toward developing skills in the creation of interactive media using industry standard software, interactive design theories, needs assessment, and project management procedures. Prerequisite: COM 220. Credit hours: 3. Offered in the Fall.

ART 345 Identity Systems

A continuation of Graphic Design I with emphasis on advanced design techniques, studio practices, artwork presentation, publication design, pre-press methods, color separation, and scanning. Six studio hours per week. Prerequisite ART 221 Credit Hours: 3. Offered in the Spring.

COM 365 Computer Mediated Communication

 A blending of theoretical and practical views of communication through computers considering the movement to computers for informational and interactional exchanges as well as the creative/production process involved in generating online projects. Credit hours: 3. Offered in the Fall.

ART 348 Motion Graphics

Introduction to motion graphics, with emphasis placed on animation of typography, motion transitions and animation software. Six studio hours/week.Prerequisites: ART 221 & 345. Credit hours: 3 Offered in the Fall.

CSC 351 Web Applications

 Examines the world of server-side web technologies and the development of web application tools. This will be accomplished by exploring methodologies for building web applications; exploring various methods of web data base exchange, and examining the aesthetics of a well-formed application for various applications like content manage- ment systems, personalized service centers, and other tools that push the power of databases to the web.  Recommended Prerequisite: CSC 125. Prerequisite: CSC 321 or 331; CSC 360. Credit hours: 3. Offered in the Spring.

CSC 360 Web Building & Site Management

 Fundamentals of web site development and management, graphical web-building tools, multi-level site planning and construction, navigation schemes, client- and server-side scripting, basic interactivity, information organization, and the delivery of basic multimedia content. Prerequisite: CSC 115.  Credit hours: 3. Offered in the Fall.

DMS 490 Digital Media Senior Seminar

 Reciprocal with CSC and COM Capstone course for DMS major to bring the emphases together for exposure to the variety of fields of digital media and associated workplace cultures. Includes case studies, guest speakers, field trips, and an interdisciplinary group project culminating in the production of a computer-based portfolio for job search. Credit hours: 3. Offered in the Fall and Spring.

COM 121 Writing Across Media Platforms

 Introduction to news writing skills for the beginning media student to understand the differences and similarities of writing for print and broadcast media. Credit hours: 4. Offered in the Fall and Spring.

COM 323 Principles of Public Relations

 Introduction to principles, practices, context, and structure of public relations examining both the process and its implementation in business, industry, and institutions. Prerequisite: COM 121Credit hours: 3. Offered in the Fall.

COM 329 Principles of Advertising

 An overview of the field of advertising, including its history in the United States, advertising as a business, current career opportunities in the field, and past and current trends in both traditional and new media. Credit hours: 3. Offered in the Fall.

COM 430 Communications Law

 The legal controls and government regulations on mass media. Students will study case precedents involving the freedom and rights of the press and broadcasters. Prerequisite: Senior standingCredit hours: 3. Offered in the Spring.

MKT 328 Principles of Marketing

 Exploration of the role of marketing in a free enterprise system through the development, implementation, control, and evaluation of marketing strategies with emphasis on marketing models and concepts utilized in decision making. Credit hours: 3. Offered in the Fall and Spring.

Choose 3 of the following elective courses:

COM 120 Mass Media

 Functions, responsibilities, and influence of various mass communication media. Students review the economic, technical, historical, regulatory, and sociological aspects of radio, television, film, newspapers, magazines, books, advertising, and public relations and are offered opportunities for telephone conferences with significant media figures. Credit hours: 3. Offered in the Fall and Spring.

COM 230 Television Production

 Overview of the elements of production: cameras, sound, lighting, and videotape recording using a switcher. Students work with these in producing television programs. Credit hours: 3. Offered in the Fall.

COM 236 Digital Photography

 The basics of seeing a story-telling photograph and learning to apply the basics of photography to help communicate a message. Emphasis will be placed on setting high standards of visual integrity and communication ethics and on developing an understanding of the role of photojournalism in shaping and reflecting contemporary society. The history of photojournalism, current trends, and the varied challenges found in this field will be explored. Credit hours: 3. Offered in the Fall and Spring.

COM 325 Communication Training & Development

 An interactive experience emphasizing the process by which organizations help managers and employees improve performance and increase job satisfaction. Credit hours: 3. Offered in the Spring.

COM 328 Media Effects & Criticism

 An introduction to the scholarly aesthetic analysis and study of media teaching students the critical skills involved in the understanding and interpretation of media messages. Includes a foundational study of the forms, functions, and history of media arts to develop appreciation and skill in analysis. Prerequisites: ART 210 and either ENG 201 or ENG 202. Credit hours: 3. Offered in the Fall of the odd years.

COM 355 Communication Theory & Research

 Major theories, models, and conceptualizations of communication with emphasis on practical applications of research. Credit hours: 3. Offered in the Spring.

COM 360 Publication Design

 Using hands-on experiences to edit, design, layout, and develop camera-ready documents to provide practical knowledge of state-of-the-art publishing technology. Credit hours: 3. Offered in the Spring.

COM 410 Digital Filmmaking

 Focused on the narrative style of storytelling, this course will expand students’ understanding of the technical, theoretical and aesthetic issues inherent to time-based media, with specific focus on the role of Christians in media. Prerequisite: COM 220. Credit hours: 3. Offered in the Fall of the even years.

COM 423 Public Relations Campaigns

 Examines preparation of comprehensive public relations campaigns with emphasis on critical thinking and problem solving through use of case studies. Prerequisite: COM 323, 343, and 355. Credit hours: 3. Offered in the Fall.

COM 483 Internship in Digital Media

 Selected students are assigned as interns to obtain supervised practical real-life work experiences. It is not a job per se; it is a learning opportunity having direct relationship to the student’s program of study and career interests. Course may be repeated for credit. Prerequisite: ART 221, CSC 360, COM 220 and two required courses from the DM-Communication Arts Emphasis. Credit hours: 3. Offered in the Fall, Winter, Summer, and Summer.

MKT 424 Marketing Research

 Theories and techniques involved in marketing research. Emphasis upon research objectives and design, sample selection, instrument design, collection techniques and statistical analysis of data, computer applications, report writing for managerial use. Prerequisite: MKT 328 and MAT 114. Credit hours: 3.