Media Communications

Media Communications

This new major is designed for students who are interested in creating compelling stories through a variety of media, including film, video and interactive media. Media Communications students will take courses in digital storytelling, television production, interactive media, and digital filmmaking. Additionally, students will have numerous opportunities to work behind the scenes on live television programs including Jackson 24/7, Union University Basketball, WestTenn DiamondJaxx AAA baseball, and the Circles of Hope telethon.

Major Requirements: Major in Media Communications—45 hours

A.Major Requirements: COM 120, 220, 230, 245, 360, 327, 329, 410, 430—27 hours

B. Professional Electives—18 hours

1. Select 6 hours from: COM 320, 328, 355

2. Select 3 hours from: COM 301, 338

3. Select 9 hours from: COM 399 (repeatable 3 times), 485, 486

Minor Requirements: Minor in Media Communications—21 hours 

A.Select 15 hours from: COM 120, 220, 230, 245, 360, 327, 410 

B. Select 3 hours from: COM 320, 328, 355, 399

 

COM 120 Mass Media

Functions, responsibilities, and influence of various mass communication media. Students review the economic, technical, historical, regulatory, and sociological aspects of radio, television, film, newspapers, magazines, books, advertising, and public relations and are offered opportunities for telephone conferences with significant media figures. Credit Hours: 3. Offered in the Fall and Spring.

COM 220 Digital Storytelling

 An introductory course to visual storytelling using a variety of digital media. Students will learn to create and deliver compelling and emotionally engaging narratives for a variety of purposes, combining video, still images, audio and interactivity. Credit hours: 3. Offered in the Fall and Spring.

COM 230 Television Production

 Overview of the elements of production: cameras, sound, lighting, and videotape recording using a switcher. Students work with these in producing television programs. Credit hours: 3. Offered in the Fall.

COM 245 Broadcast Performance

 Development of professional vocal, visual, personality, and performance skills by use of simulated newscasts, interviews, and script narrations. Credit hours: 3. Offered in the Spring.

COM 301 Symbolism in Theater and Film

 This course explores the subtle uses of symbolism in presenting subtextual messages. Students view and analyze a variety of films and taped theatre productions. Credit hours: 3. Offered in the Fall.

COM 320 Organizational Communication

 Organizational structure, communication networks, and employer-employee relationships. Emphasis: conducting interviews and performance appraisals, decision-making strategies, ethics, team-building, and the communication audit. Credit hours: 3. Offered in the Fall.

COM 327 Interactive Media

  Project-based approach toward developing skills in the creation of interactive media using industry standard software, interactive design theories, needs assessment, and project management procedures. Prerequisite: COM 220. Credit hours: 3. Offered in the Fall.

COM 328 Media Effects and Criticism

  An introduction to the scholarly aesthetic analysis and study of media teaching students the critical skills involved in the understanding and interpretation of media messages. Includes a foundational study of the forms, functions, and history of media arts to develop appreciation and skill in analysis. Prerequisites: ART 210 and either ENG 201 or ENG 202. Credit hours: 3. Offered in the Fall of odd years.

COM 329 Principles of Advertising

 An overview of the field of advertising, including its history in the United States, advertising as a business, current career opportunities in the field, and past and current trends in both traditional and new media. Credit hours: 3. Offered in the Fall.

COM 338 Development of Cinema

 Historical survey of motion pictures with emphasis on major movements, genres, and themes in narrative film from the early silent era, early talking pictures, the studio system, and post-classical cinema. Credit hours: 3. Offered in the Spring of odd years.

COM 355 Communication Theory and Research

 Major theories, models, and conceptualizations of communication with emphasis on practical applications of research. Credit hours: 3. Offered in the Spring.

COM 360 Publication Design

 Using hands-on experiences to edit, design, layout, and develop camera-ready documents to provide practical knowledge of state-of-the-art publishing technology. Credit hours: 3. Offered in the Spring.

COM 399 Media Communications Practicum

Practical hands-on experience in media communications. Students work with a faculty member on specific projects related to one of the various media productions to enhance their knowledge and expertise in their major. May be a repeated for a maximum of 9 semester hours.  Prerequisite: COM 220 and COM 230. Credit hours: 3. Offered in the Fall and Spring.

COM 410 Digital Filmmaking

 Focused on the narrative style of storytelling, this course will expand students’ understanding of the technical, theoretical and aesthetic issues inherent to time-based media, with specific focus on the role of Christians in media. Prerequisite: COM 220. Credit hours: 3. Offered in the Fall of even years.

COM 430 Communications Law

The legal controls and government regulations on mass media. Students will study case precedents involving the freedom and rights of the press and broadcasters. Prerequisite: Senior standing. Credit hours: 3. Offered in the Spring.

COM 485 Internship in Radio Broadcasting

 Selected students are assigned as interns to obtain supervised practical work at a local radio station professionally concerned with broadcasting. Prerequisite: COM 220; 2 required courses in the major; Permission of Chair. Credit hours: 3. Offered in the Fall, Winter, Spring, and Summer.

COM 486 Internship in Television Broadcasting

Students are assigned as interns to obtain supervised practical work at a local television station professionally concerned with broadcasting. Prerequisite: COM 230; 2 required courses in the major Permission of Chair. Credit hours: 3. Offered in the Fall, Winter, Spring, and Summer.